Good morning friends. As we all know, the world is now focusing about the news in Mumbai India. Let me share you for the meantime a lighter news. Everybody were a little bit worried. Let’s just relax a litte.
Amid global gloom, Gujarati film industry is all smiles. Gollywood, as it’s popularly known, has hit the right script to keep its box office busy. The film industry has created a record in terms of number of releases this fiscal. By November, there were 42 feature films made in Gujarati. The number is likely to cross 60 by the end of March.
To put things in perspective, there were just 12 movies released in 2005-06, 17 in 2006-07 and 34 in the last fiscal 2007-08.
Arrival of newest superstar Vikram Thakor, a number of small-budget filmmakers from Mumbai turning to Gujarat and the buzz over giants like BIG Pictures and Ultra group foraying into Gollywood are some of the factors behind the phenomenon. Gollywood’s Subhash Ghai, Govind Patel, has already joined hands with Big Pictures for Dholi Taaro Dhol Waage’. Ultra group too has pumped in money for its Baap Kamaal Dikra Dhamaal’ this year.
The business model is simple: Produce a low-budget film Rs 15 lakh to Rs 30 lakh with a Rs 5 lakh state government subsidy and sell satellite cum musice rights. Box-office collections are a bonus.
“Thakor has filled the vacuum. He is drawing audiences in a big way,” says Kartik Bhatt, a city-based lecturer doing research on Gujarati films.
Nearly 50 per cent of movies made this year are by Mumbai-based film makers, who are finding the going tough in corporatised Bollywood.
Nilesh Mehta, who made five films this current year, says, “It’s difficult to compete with big corporates foraying into Bollywood. Small films are not faring well. So I have turned to Gujarati films. We make cost-effective films and earn decent profits.”
While Gollywood’s favourite goddesses, Dashama and Chudelmata, continue to bless the industry especially in rural markets a number of makers have tried to break the stereotypes to get into multiplexes.
Producer-director Utpal Modi, who made five hit goddess movies in the past two years, says rural markets have responded well. Devang Patel’s Vanechand no Varghodo’, a Gujarati take on Mr Bean, is running in multiplexes.
“Low budget film can recover money with government subsidy and satellite rights,” says Patel.