IIM-A gears up for ‘Insight’

Good Morning friends,

Saturday and I am free and relex. No Official visit to office. I was reading newpaper online and I find new about IIM-A.  Insight 2008, a one-day annual market research event is organized at IIM-A with the title Insight 2008.          

 

Its play time again at Indian Institute of Management, Ahmedabad (IIM-A). After all its that time of the year when students get busy playing hosts and organising games for visitors – at the oldest festival IIM-A hosts.

 

Students of IIM-A are to roll out Insight 2008, a one-day annual market research event being conducted by the institute since the last 22 years. The new aspect this year is the case study competition launched with Starcom MediaVest Group.

 

The competition is open to students of business and management studies. It was launched on September 30 this year and the last date to submit entries is October 12. The winning student will get a cash prise of Rs 50,000. Insight is an activity with a difference where the interesting bit is that for all those who visit the event its just another fair with interactive and activity-based stalls, but for students its a method of market research.

 

The clients who will buy stalls and be given a specific brief to work on are ICICI, Reebok, Radio Mirchi, Skoda, Tata Motors, ITC, etc.

 

ref: TOI, shopblindsonline, agentswebworld                   

                                                                                                       

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